1. Events

Masterclass: Unlocking the power of PR for your business

21 September 2021 10:30am
28 September 2021 10:30am

Date: 21 & 28 September 2021

Time: 10:30am – 11:30am

Cost: £75 for two sessions

Making sure your business is visible has never been more important and PR is a powerful tool in the marketing mix.

We are offering Yorkshire Mark members the exclusive opportunity to join a two-part interactive masterclass series to learn how you can use the power of PR to benefit your business. The masterclass will be held over Zoom, and hosted by Alex Calvert, Director of Yorkshire Mark and Senior Account Director of Intandem Communications.

By the end of both sessions, you will be in a position to create your own news stories, pitch them to the media and know how to extend their reach.

Masterclass One: PR and powerful stories
21 Sept, 10:30am.

In the first session, you will learn why PR is such a powerful tool, what makes a strong news story and will understand the basics of writing a press release

Following this session, you will be able to understand:

  • How PR can benefit their business
  • How to identify good stories
  • What journalists are looking for
  • Basics of writing a press release

Between sessions one and two, you will have the opportunity to write your own press release and to send it in for review and feedback.

Masterclass Two: Selling your story to the media
28 Sept, 10:30am.

The second session will cover how to sell your news story to the media, the power of imagery and how to increase the reach of the story using on and offline media.

Following this session, you will be able to understand:

  • How to identify their target media
  • What makes a strong PR image
  • How to issue press releases and contact journalists/media
  • How to make the most of their story both online and offline

The total cost for the masterclass series is £75. To register your place, please click here.

If you have any questions about the series, please email us at hello@yorkshiremark.co.uk.

The Yorkshire Mark is a subsidiary business of one of Yorkshire’s leading PR and marketing agencies, Intandem Communications.


Alex Calvert – Director, Yorkshire Mark & Senior Account Director, Intandem Communications
Alex is a senior account director at Intandem Communications, and a director at the Yorkshire Mark. Alex handles the strategic planning of a client’s digital marketing needs, helping to deliver creative and engaging PR campaigns that deliver results.